Mogcook Baby Food Delivery Service

Kei Tachibana

Meta, Strategic and Service Design Mogcook Baby Food Delivery Service by Kei Tachibana Mogcook is a cut-and-deboned fish delivery service for parents rearing baby in weaning period. Mogcook service is defined by following characteristics: 1) Fish is all deboned, 2) each potion is about 10g, which is said to be a suitable amount for baby, 3) fish is caught in its season, 4) fish is caught in the sea by Mie Prefecture, 5) fish is delivered frozen after steamed so that users can heat and cook easily. Mogcook delivers baby food recipe cards supervised by a registered dietitian and fish information cards as well as fish.


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