Movie, Video and Animation Design Marka Park Footwear Commercial by Selim ARI The design team was inspired by Charlie’s Chocolate Factory movie which also combines reality with an abstract world. The idea is a journey of the shoes starting from the design ambiance to the stores. They emphasized the rapidness of this delivery and symbolized it with a secret pipeline which transports the shoes between brand's design studios and footwear stores. In this abstract world they combined colorful environments with hyper-realistic objects and thus created a unique identity. With combining all these in harmony, they integrated the idea the technique seamlessly.