Yizheng Brand Experience Center

Lighting Products and Lighting Projects Design Yizheng Brand Experience Center by Yah Li Toh Yizheng Stationery is a market leader in children’s eraser in China. This experience center is situated in the factory, meant to be part of an entire sales journey. The aim is to bring the brand to life, making it relevant to both their partners and consumers eventually. Our approach is to work together with our collaborator, to deliver a visual spectacle;impress, intrigue and were given the task to illuminate the brand experience and to create bespoke light artworks using eraser as a material.