Cycle Safety Stop cyclist deaths

Transport for London and Walkgrove Ltd

Education, Teaching Aid and Training Content Design Cycle Safety Stop cyclist deaths by Transport for London and Walkgrove Ltd Transport for London needed to engage and interact particularly with construction lorry drivers to stop the most common cause of fatalities involving lorries and cyclists in London, which is cycling up the inside of a left-turning construction vehicle. The on-screen experience Walkgrove created, emphasises brevity, variety, realism and arresting 3D visuals, supported by an audio soundtrack and the engaging feel of a modern computer game to attract and immerse learners.

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